A compilation of work from a new designer

 Graphic Design is an art form that blends together shape, color, imagery, iconography, and the communication of information. It takes hard work and extensive practice to become a master at it, and some designers work for decades to perfect their craft. Attention to detail and spacial awareness are of the utmost importance when considering how to design business cards, brochures, and everything in between. Below are some examples of design work from a novice designer who prior to creating this body of work had no experience in the field. 

A. Resume:

The above resume is effective for a number of reasons, the first of which is in it's minimalism. It is both clean and readable and the information is organized with ample separation between each text section. It also combines repeating linear elements to create a frame around the heading, body, and imagery included in the piece of work. It utilizes the iconic argyle pattern that is synonymous with professional work fashion to visually amplify the intentions of the potential applicant and break up white space to include varied repetition within the graphic element of the resume.

B. Flyer:

The above flyer is a second good example of thoughtful design. The graphic elements on the bottom utilize varied repetition within the stacks of coins and stick figures and effectively illustrates the designers views on the need for economic equality through a universal basic income. It also uses the line from a financial graph as a unique way to separate the body copy from the imagery. The use of colored text in the heading emphasizes the words human and economic in order to solidify the ideas that are contained within both the subheading and the body copy.

C. Brochure:

The brochure for ConnectLife is an atypical approach to designing a tri-fold brochure. The above example utilizes a single photo on the inside treating it as one complete piece of pr material as opposed to three separate sections. The use of varied line weights on the curvalinear shape makes for a more dynamic separation between the headers, photos, and body copy than just a single straight line. Finally the pictograms and bullets in yellow compliment the companies colors of gray and blue and create varied repetition amongst illustrator elements which strengthen the design.

D. Postcard:

Self promotion postcards can be a difficult task where the body copy is concerned, it is a hard task to sell yourself. The postcard above is a successful design in it's minimalism. The selected photograph is very bold with harsh contrast and a clearly defined shadow across the subject which lended itself to the layout of the card. The use of a black background seamlessly blends the card itself into the photograph and the illustrated circuit board pieces create varied repetition in their different sizes. The header font matches the futuristic theme of the postcard and the text wrap in the body copy is framed in nicely by the illustrated elements of the card.

E. Logo:

The logo pictured above is for a full service marketing and communications firm called Leisure Group Marketing. The illustrative content of the logo is modeled after an Eames Lounge Chair which was synonymous with class and comfort in the 1950's and 1960's. The varying stroke weight on the circle nicely frames the chair and creates a more dynamic perspective than a uniform stroke would and it allows the chair to not feel too disconnected from the text. The illustrative content coupled with the font choice, airfare, gives it a professional and sleek feel reminiscent of a Mad Men era marketing company. The reverse text and rectangle framing in the word marketing emphasizes the function of the company name without detracting from the words leisure group or the illustrative component of the logo.

F. Business Card:

The business card is another example of minimalism in design. It utilizes a layer of screened back white hexagons to create a pattern breaking up the negative white space. It also uses a reverse of the black and white logo in conjunction with the company tag line on the back of the card to punctuate what exactly the company has to offer. The font choice for the body copy on the front of the card is the same used for the logo as it isn't a novelty font and it has clean enough lines and no serif's to be seen at such a small size. The background of the card is the same spot Pantone color used in the logo so it makes the card cohesive with the branding of the company.

The above portfolio is just the beginning for the novice graphic designer responsible for the work. It shows an understanding of design principles and how to utilize them to communicate relevant information no matter what kind of form it takes be it the business card or the brochure.